What are Littlest Pet Shops?

Littlest Pet Shop (commonly abbreviated as LPS) is a popular line of collectible toys featuring miniature, bobble-headed animal figures. Originally launched in 1992 by Kenner, the brand was later acquired by Hasbro, which revitalized the line and introduced numerous updates and variations over the decades. This comprehensive documentation will explore the evolution of LPS, detailing how these changes have reflected broader trends in the toy industry and consumer preferences.

Origin and Early Years (1992-2005)

The original Littlest Pet Shop toys, produced by Kenner, were simple in design and included various animal characters with movable features. These early figures were smaller and typically came with playsets such as pet salons, cozy homes, and mini shops that enhanced imaginative play. When Hasbro acquired Kenner in 1991, it took over the LPS brand and released its first collection in 1992.

Revitalization and Redesigns (2005-2012)

In 2005, Hasbro significantly revamped the LPS line, introducing new figures with larger heads and unique bobbling mechanisms. This redesign increased their appeal, particularly among younger children who were drawn to the cute, wide-eyed style that reflected the growing trend of "kawaii" or cute aesthetics in toys and media.

During this period, the figures became more customizable, with brighter colors and a wider range of animal species, broadening their popularity. This iteration also saw the inclusion of accompanying media, such as animated web series and TV shows, that expanded the brand's world-building and storytelling, deepening the connection between the toys and their owners.

The Digital Era and Modern Changes (2012-Present)

As the digital age progressed, Hasbro adapted by creating interactive elements such as mobile apps and webisodes that connected physical LPS toys to virtual play experiences. The figures evolved to include QR codes that unlocked exclusive content online.

The design of the pets also shifted to match the growing influence of digital animation, with sleeker lines, more intricate details, and an array of themes that kept pace with current trends. Collectible and limited-edition LPS figures became more prominent, fostering a community of fans who prized rare and vintage pieces.